we filmed an interview Michael did last night in our NYC video production studio with Helga Landauer, who recently made a documentary film on the life and times of 20th century Russian composer Dmitri Shostakovich. the documentary is called Journey of Shostakovich and has already been shown in the Louvre in Paris to a packed house and can be seen at Carnegie Hall in NYC in November 11th. not bad.

it was an interesting interview and we’ll put the video online in the next few days on the ScribeMedia.org web site, which is fast becoming home to some amazing online videos in on a variety of topics, from politics to health, fashion, foreign policy, music, arts & entertainment, design, new media, e-learning, religion and just about anything else that we film and find interesting.

typically, we film events for customers and turn them into online video, so that they can increase the reach of their audience. some people can actually come to an event. many can watch online from home. mostly conference organizers, industry associations and companies that want to reach more people. this often has us travelling to conference venues in New York, Boston, Washington DC, Chicago, Los Angeles, Las Vegas, San Francisco, Phoenix, Miami, Orlando, Atlanta, etc. customers can either make the online video available for free to maximize exposure or password protect it and charge people for access using the ScribeStudio toolkit.

customers also come into our New York studio to produce live video webcasts (using ScribeLive), or on-demand online video, but we’re also producing video in our New York studio for ourselves, hence the interview with Helga Landauer. i worked the video mixer this time, sasha and jason were on camera and michael was behind the desk, putting that columbia journalism school degree to work.

if you need to rent out a studio in new york, complete with all the gear and crew, feel free to give us a shout…212-353-0022.

what i want to start to push is company executives coming into our studio to have us film them and then put the video online, on their corporate web site, as marketing collateral. a video of the CEO talking about who they are and what they do is, in my mind, more effective than lots of marketing copy.

or a sit down interview case study with the actual customer. in that case, maybe the ceo or director of sales and marketing would get on camera with a customer to walk through a case study together. we’d put the video online in a nice flash player that our customer could embed right on their home page.

peter