in the same way that people constantly butcher the term “podcast”, the word webcast is being butchered as well.
to put an mp3 file on your website so that people can download it to their desktop or listen to it as a stream is not to podcast enable your site. to give people the ability to subscribe to an RSS feed so that any time you add a new mp3 file they are notified by their podcast manager of choice, e.g. iTunes, is a podcast. a podcast is the process of someone actively subscribing to your recorded audio feed.
in the same way, to announce to the world your next upcoming webcast, which requires your participants to 1. dial an 800 number and 2. log into a website to access your slides, is a misrepresentation. that is a phonecast, or a conference call, and they’ve been around since the middle of the 20th century.
a true webcast is all that the name implies. namely, that you require your participants to perform a single action – log into this web site to listen to the audio of the live presentation, watch the live video (if applicable), and go through the speaker slides in real time, along with the speaker.
our goal at ScribeStudio is to give our customers all the tools to organize and produce a successful webcast. if the whole world is moving online, and voice over IP is all the rage, why make people dial an 800 number in addition to visiting a website?
make it simple. make it convenient. make it entirely web-based.
the reason i am sort of ranting is because crappy webcasts give all of us a bad reputation that we have to fight. i’ve heard “boring” mentioned many times when i ask people if they’ve attended a webcast and probed them on their experience. we’ve set the bar of expectations low as an industry.
ScribeLive, our web conferencing tool, is one of the many tools in your ScribeStudio toolkit. the special sauce we add on top of the tool, which anyone can use with point and click simplicity to create their own live webcasts, is our own production capabilities. in a world of no lawyers and no liability, i wanted our tagline to be “f*&K webex”, cause webex webcasts stink.
we just moved into a new space here in new york that has a large webcast studio for the specific purpose of helping our customers increase the production value of their live webcasts.
there is no reason webcast production cannot elevate itself to a level that we as consumers of moving image content are used to, and that level is defined by TV production.
our goal, and what we are helping customers across many industry verticals with, is to marry high production value with quality content to produce amazing webcasts.
that’s our whole business proposition to the world with ScribeLive, our live webcast tool: marry high production (read tv quality) with great content to create an A+ webcast experience.
you want to make the person who participates say to themselves “wow, that was actually really good” in an unexpected way. i.e. the bar by everyone else has been set so low in terms of what a webcast is all about (dial this phone number, log into this web site to look at slides). how about a 2 camera shoot webcast with high-end digital video cameras?
the next version of our web conferencing tool, ScribeLive, will also be able to scale up to the 10s of thousands of simultaneous live participants…live, participatory TV on the web with anchorman bob moderating a panel discussion on a timely, relevant topic for industry professionals.
in short, we marry a great technology / tool (ScribeLive) with great content (an animated speaker, interesting guests, a timely, relevant topic), and great production value (cut from camera one, which shows the guest telling a funny story, to camera two, which shows the moderator laughing). we do this in the cozy confines of our studio, or we can take the show on the road with our mobile studio / production capabilities.
we train our customers to be interesting on air personalities and we are honest with them if they are not and recommend they find someone who can keep the audience interested. remember, this is show business!!
we help choose topics that might be buzz-worthy and interesting to their target audience, we recommend they identify guests who are engaging, not drones. someone who is an expert and a great writer may not translate to on camera. and if the goal is to excite your audience enough so that they can’t wait to participate in your next webcast, you have to make these types of choices and recognize your own strengths and weaknesses. maybe bob the CEO is not the right on-air personality. maybe jane the marketing person is a better on air talent.