as we get ready for another season of Producer’s Guild of America events, i thought it might be time for a quick summary of last season’s events. the first event of the 2006-2007 season is on September 19th. more to come once the season event calendar is finalized. check back in next week for more details…
fortunately, in case you missed them, we webcast every event from the 2005-2006 season and every presentation / panel discussion is available on-demand at the Producers Guild of America multimedia site: producersguild.scribestudio.com
if you have not seen any of the past events (listed below), you can watch them online @ the Producers Guild Multimedia Web Site. registration is free.
there are lots of great topics and great speakers to explore, all related to delivering media in a convergent media world. speakers include founders, ceos and investors in new and old media companies.
the new season kicks off in September, and you will be able to view each event in person, live online as a webcast, or as on-demand online video or audio / video podcast. watch in person, watch live online, subscribe to the podcast…content delivered how you want it, when you want it.
we webcast the final Producer’s Guild of America New Media Council event of the season on June 20th @ the New School here in NYC. the event is titled:
Internet Advertising: How Can I Advertise My Work Online?
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising totaled over $2.8 billion for the first quarter of 2005 making it the highest reported quarter in nine consecutive growth periods.
When it comes to connecting brands with customers, fostering action and driving sales, Interactive media and marketing has been proven effective time and time again. At this session, you’ll find knowledge from leading Producers who have embraced online as a way to market their content via case studies, research and other information that demonstrates how Interactive efficiently increases brand awareness, brand attributes and purchase intent.
From its immediacy of action to its depth and quality of customer/brand interaction, Interactive is the only true “brandaction” medium.
Event hosted by Jeff Dachis and Marc Scarpa, Producers Guild New Media Council Board members.
Panel moderated by Shelly Palmer, Chairman, The Emmy Awards Advanced Media Committee, National Academy of Television Arts & Sciences, – http://www.shellypalmer.com.
Panelists Include:
Thomas Burgess, CEO, Third Screen Media – http://www.thirdscreenmedia.com
Mr. Burgess is the CEO of Third Screen Media, a software and services mobile marketing company that provides advertising campaign and inventory management solutions to advertisers, content publishers and wireless carriers. He is a seasoned executive with over 13 years experience in online and wireless interactive marketing and technology. He is a pioneer of innovative advertising solutions and has spent the majority of his career introducing technological advances to advertising agencies and consumer marketers. He served as President of internet portal CollegeLink.com Incorporated, purchased by Monster.com early in 2001. Prior to that he served as CEO of 9th Square Inc. (currently Bluestreak.com, Inc.) an Internet E-commerce and advertising software and services company that he co-founded, angel financed and guided through successful initial product development and market launch. Before that Mr. Burgess held senior management and sales positions in the interactive marketing and telecommunications industries.
Mitch Davis, CEO, Massive Incorporated – http://www.massiveincorporated.com
Mitch has 10 years of experience in technology and software development with expertise in middleware software, online media and general management. He is a former Senior Vice President of Encyclopedia Britannica, where he spent three years heading the Britannica.com and CD Rom business units. In this position, he oversaw P&L responsibility and coverage for the ad sales team, business development, editorial, production, product development and international offices. Mitch has a track record of success in entrepreneurial ventures as co-founder of Digital Rights (acquired by Liberty One) and founder of Parcelhouse (an international middleware software developer with clients including FedEx, DHL and IKEA). Mitch has 12 years of integrated agency experience at APM Consulting and Maine Marketing. He received a Bachelor of Commerce Degree in marketing from the University of New South Wales, Australia.
Garry Kitchen, President/CEO, Skyworks – http://www.skyworks.com
Garry Kitchen is President/CEO of Skyworks, the leading developer of sponsored online entertainment. His career in interactive entertainment spans 25 years, initially as a toy designer and quickly transitioning into a pioneer in the launch of the video game industry. From 1981-1995, Kitchen was an industry leader in the development of home video games, generating over $300 million in retail sales. In 1995, with the founding of Skyworks, Kitchen brought his gaming expertise to online marketing, launching the innovative LifeSavers Candystand, hailed by experts as the premier example of brand-sponsored gaming, or Advergaming. Today, Skyworks supplies advergames to world-class brands, including Nabisco, Pepsi, BMW, and Ford. Kitchen has received numerous awards and is well respected by the media with appearances on CNBC, CNN and the NBC Today show.
Doug Scott, Senior Partner and Executive Director of Branded Content and Entertainment, Ogilvy North America – http://www.ogilvy.com
Douglas Scott is a Senior Partner and Executive Director of Branded Content and Entertainment at Ogilvy North America. Prior to joining Ogilvy, Douglas was Senior Vice President at Bragman Nyman Cafarelli and the General Manager of the New York office. While at BNC, he was responsible for developing original branded entertainment initiatives for Sony PlayStation, General Motors, T-Mobile and American Express. Prior to BNC, he launched MATTER, an entertainment marketing company, in 2004, and he has held key positions at firms, including Hypnotic (where he created innovative branded entertainment campaigns for numerous companies, including the famed “Terry Tate, Office Linebacker” campaign for Reebok); Hollywood Stock Exchange (HSX), and Red Herring, where he was a co-founder.
the past few events include:
Internet Advertising: How Can I Advertise My Work Online?
When it comes to connecting brands with customers, fostering action and driving sales, Interactive media and marketing has been proven effective time and time again. At this session, you’ll find knowledge from leading Producers who have embraced online as a way to market their content via case studies, research and other information that demonstrates how Interactive efficiently increases brand awareness, brand attributes and purchase intent. From its immediacy of action to its depth and quality of customer/brand interaction, Interactive is the only true brandaction medium.
Salon: Broadband Media – From Network to Networked
Herb Granath, Chairman of ESPN discusses of the current state of broadband entertainment and what to expect in 2006. The revolution may not be televised, but television is certainly undergoing a revolution of its own. What will the mandated migration to digital television by 2009 mean for programming? What will the introduction of next generation networked gaming consoles and personal DVR’s mean for distribution? As entire towns introduce personal “always on” networks for their citizens, how will this transform how consumers interact with entertainment? Join us for a conversation between two of the industry’s biggest influencers to explore what lies ahead for broadband and networked media in 2006 and beyond.
Death of the Producer? The Rise of User Generated Content & Community
With the proliferation of user generated content on the internet and big media networks such as Google, Yahoo, AOL and MySpace encouraging video files to be uploaded and shared, will the traditional producer have a role in the future of media?
Panelists:
Jeremy Allaire, Founder and CEO, Brightcove
Shawn Gold, SVP of Entertainment, Myspace
Scott Heiferman, CEO and Co-Founder, Meetup
Murray Hidary, Co-Founder, iAmplify
Salon: Entrepreneurship in New Media
Join us to hear some of the most well known Silicon Alley entrepreneurs and investors talk about everything you need to know to create your own start up success story in 2006.
Join us for an evening with Silicon Alley’s leading venture capitalist, Alan Patricof, and one of its most notorious entrepreneurs, Jeff Dachis, to explore the success factors in today’s climate for identifying, funding, and starting the next big thing. Find out who’s leading the next generation of media entrepreneurship and learn all you need to know to create your own start up success story in 2006.
Console, Internet, and Handheld Gaming: Hollywood Killer or Savior?
The videogame market – whether on consoles, handheld devices, cell phones, or PCs – continues its rise toward dominance in the U.S. entertainment market. In 2005, revenues were greater than $9 billion in the U.S. alone. With the unveiling of PlayStation 3 in spring, 2006, this year should represent an even greater frame for gamers.
Join the PGA East New Media Council as it examines the full spectrum of the gaming market with some of the East Coast’s leading game developers and marketers. Hear the latest trends in cross-platform game development, the forecast for online multiplayer gaming, and which titles may reign supreme at the checkout counter.
Join us for a panel discussion and show and tell of the latest in gaming entertainment and upcoming industry trends and challenges.